(I notice the non-Tesco version has a Vern and Lettuce teaser on the front and this one doesn't, but I shall maintain a stiff upper lip...)
Whatever you think of Tesco, I know that almost every single comic I bought as a kid was through pestering my mother at the supermarket, so I'm guessing it's a winning formula to get comics into the hands of the kids who want them.
Don't forget that you can go to the DFC website where you can still get a free four issue trial subscription or buy individual back issues.