But even writers who talk about the importance of crediting their team still forget to credit them at key publicity moments. Why do they do this? I think many non-illustrators in the world of publishing are completely clueless about everything related to illustration. They think it's something quickly added on at the end of the book process to make it extra-shiny. But they don't understand what illustration actually involves.
Here are a couple of real-life scenarios (genders may have been changed for anonymity):
Scene one: A writer raved about his new book cover on Twitter, even writing a detailed blog post about how much he loves the artwork and why he loves it. But he forgot to mention the name of the illustrator, much less link to her. Why? There was no lack of space to write that information, he just didn't think of it.
But isn't it obvious, to link illustrations with the person who made them? Perhaps the writer saw it like I do when someone compliments me for my outfit and I just say 'thank you', instead of telling the person who designed each item (because they didn't ask). But I still find it VERY strange when someone compliments a writer on their book cover art and they just say 'thank you' instead of saying 'Isn't it great? It's by Joe Illustrator!' In this case, the person just needed a gentle private reminder and he fixed the blog within minutes. (Funnily enough, I find myself talking a lot about my tailor to people these days when they compliment my dresses.)
Scene two: A publisher got in touch and told me a writer has been asking to have me illustrate her children's book (fiction, with chapters). I had tight commitments to do other work, but I knew the writer a little bit and thought, well, maybe I could do the work in the gap times. I read the manuscript - it was pretty good - and I could see ways I could inject a lot of extra humour into it through the pictures. I wrote back to the editor to find out what sort of deadline I'd have, and she replied, 'One month'. WHAT? Okay, so there's no way I could do that in the gaps. The designer wanted over 150 illustrations so it would've had to have been my full-time job. I wrote back saying I couldn't do it in that amount of time. We wrote back and forth a couple more times and the correspondence took about a week.
I ran into the writer at an event a couple weeks later. We had a chat about the book and I apologised for not being able to illustrate it.
'I can't believe they would only give me a month to do all the pictures', I said, with a rueful expression on my face. To my surprise - and horror - the writer smiled broadly and said,
'But isn't that great?!'
'It means the publishers really want to push my book, to get it out there!' she gushed. 'They're not going to let it sit around.' I gaped at her. This was a writer I knew had spend at least a year, possibly YEARS, preparing this manuscript, taking it to critique groups, crafting it to be just right.
'But it's not fair on the illustrator', I protested. 'Over 150 illustrations in... well, now it's three weeks, not a month'.
'But that's okay,' said the writer. 'He has a really sketchy style and he can just knock them out in no time.'
By this point I was almost on the floor, overwhelmed with grief for this poor illustrator. The writer had NO IDEA how much time and effort that illustrator might be taking to work out the layout with the designer, come up with the looks of the characters, get the drawing compositions right, etc. The illustrator might have to make five painstaking under-drawings of a picture before tracing over it in that 'sketchy' style that looks so effortless.
The book came out, the writer was thrilled with the pictures, which weren't amazing, but still surprisingly good, considering how fast they'd been done. But my heart hurt for the illustrator, I hope he hadn't had any family crises or anything during that time. He must've needed the work very badly to have agreed to that time schedule. The writer proceeded to publicise the book vigourously, never mentioning the illustrator's name unless directly asked.
I made a vow to myself that I would rather change professions before agreeing to work with that writer. And I don't think she ever had any sense that what she'd been saying to me was so horribly offensive. I later heard her saying she might self-publish and illustrate the next book herself because 'Diary of a Wimpy Kid is practically stick figures and that sells well'. ...There are stick figures and there are stick figures. I didn't even know how to respond, in any way that she could understand. If she can pull it off, more power to her, but I have my doubts.
Writers often like to cast themselves in a very romantic light. They tweet about their process, staring thoughtfully out windows, drinking too much coffee, trying to pull something from the depths of their souls. But I think this is sometimes how they understand writing and illustrating:
And they are very wrong. Here's the truth. (And I think much of this also applies to translators.)
But it's not just writers who underestimate what goes into illustration (and translation); publicists are forgetting even to include information that their books are illustrated. Publishers, why bother spending money on illustrations if you're not even going to mention them? Isn't that false advertising? You're either pretending the book isn't illustrated, or you're pretending that the writer made the illustrations. And don't say 'but the illustrator's mentioned on the back cover'. No one looks at the back cover when they're browsing online.
Fortunately we have a #PicturesMeanBusiness ally in Fiona Noble at The Bookseller. Here's her article from this week's magazine. Publicists, people WANT illustrated books. Don't be ashamed of the illustrations, don't forget about them, and certainly don't forget that it was a real person who created them. Writers, remember that illustrating may be a long, thoughtful process, too, and it's worthy of credit.
(Find out more at picturesmeanbusiness.com and browse the #PicturesMeanBusiness hash tag on Twitter.)